Faculty Spotlight: Kelly Grant – A Successful Hybrid Course Design Example

Instructor: Kelly Grant, MSIB

Course: Strategic Management, MGMT 4303

The capstone course is designed to demonstrate the connection between Corporate Social Responsibility, Operations, Marketing, Financial Management, and Organizational Structure when formulating a long term business-level or corporate strategy. In order to maintain a high level of rigor, numerous activities are incorporated into the Strategic Management course.  These activities are completed both in and out of the classroom. Here are a couple of examples:

Online Simulation Game

Throughout the term students apply textbook concepts in an online Business Strategy simulation game where they make a variety of decisions on manufacturing plant locations, cross-border trade, utilizing celebrity endorsements for their products, e-commerce, and more.  The simulation game brings out their competitive nature and interest in course content however most students seem to demonstrate passion in their discussion board posts which tend to focus on the correlation between Corporate Social Responsibility, Profitability, and Shareholder Value.

Online Discussions and an End-of-Semester Reflective Paper

There are approximately ten discussion board posts throughout the term where students are asked to create an initial post early in the week and to make at least two engagement posts (commenting on the threads of their peers) by the end of the week.  Students are graded on the timeliness of their posts, their involvement in the threads of their peers, demonstration of critical thinking, application of course concepts, and writing mechanics.  Students are also encouraged to support their opinion with outside resources, which often leads to links to current articles on the discussion topic.

At the end of the term students are asked to complete a reflection paper on the topics of Corporate Social Responsibility, Profitability, and Shareholder Value.  Students often comment that they referred back to the discussion posts while compiling the reflection paper. They feel that the discussion board allowed them to not only participate in a discussion on the assigned topic, but to consider varying perspectives as they read and reflected upon the posts of their peers. The discussion board has been a valuable teaching tool that I highly recommend, particularly in a blended or online environment.

For more information on Hybrid Course Design, contact us: at@emmanuel.edu.

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